IKEA BRIEF

Applied my understanding of Gen Z's social consciousness and understanding/ interest in mental health to promote in-store purchases.

Art Direction: Billboards by Misshka Gupta

Social Media designs: Nuha Lambe & Rakadesign (on fiver)

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HUMBER BRIEF

Humber hosts an event each year for students to connect with professionals in industries of their choice. This copy is a reference to a popular movie,” Straight of Compton.” It is clear copy that Gen Z and Millennials will understand. And if one is unfamiliar with the movie, the copy is still clear; it is about finding talent at Humber.

CEREAL BRIEF

Inspiring Gen Z to buy Barbara Puffin’s cereal by emphasizing the product’s vegan properties. The copy pokes reassures the audience that veganism is socially palatable.

SEPHORA x ALWAYS BRIEF

Sephora and Always partner to help raise awareness of period poverty through video advertising and a guerilla stunt.

Guerilla Stunt: Sephora wraps items in always pads to raise awareness about period poverty.